the ethical move

Pledgees.

Kat Love | Chronically Enchanted

August 7, 2024

I've made this pledge because I believe in loving and creating from a place of honesty and love – not manipulation and lies.

Nicky Runeckles | Parenting Matters

August 1, 2024

I'm tired of being sold to and not understanding the whole truth about what I'm buying. Parents are being bombarded with information on parenting from all directions that isn't based on evidence and so confuses parents and can feel overwhelming and contradictory.

Vanessa Guerrero | Guerrero

July 31, 2024

I am making the ethical move because I don't want to be part of methods that create more fear, and disconnect people from their inner knowing. I want to create substance, authentic content, and real personal connections that empower us to be ourselves and bring our gifts into the world. I want people to make a free choice to co-create with me because they feel the connection.

Emily McCabe | Eb and Flo Digital Studio

July 29, 2024

The mission for ethical transparent, responsible and honest marketing is something I really align with and I want to pledge my business to operate ethically. It's been a shock to me since starting my business 4+ years ago how frequently I've met individuals, companies and even charities who I can see are being talked down to through complicated jargon, lied to and overcharged thousands by other agencies. It doesn't sit well with me and to me gives the whole industry a bad name. It's become a pattern I see so often that I firmly believe there needs to be change. I've been at networking events, been told by other business owners to increase prices, charge unnecessary fees and essentially take advantage of clients who don't know better and I find it upsetting that this is the standard for many agencies. I'd love to be part of a movement to help steer this change.

Samantha Aspin | Elite Funeral Services NW Ltd

July 26, 2024

We feel that the funeral service is an area where moral and ethical responsibility should be paramount. There are so many areas that require transparency, especially around pricing and options. We pledge to be ethical in all of our practice and ways of working.

Emily Stout | Shine Coaching & Consulting

July 23, 2024

Shine C&C is taking the Ethical Move pledge because authenticity, transparent communication, and integrity are lacking in business. I want to be part of the solution. I believe in creating true connection and brand loyalty, not by tricking people into buying clients' products or services through a confusing sales funnel. I despise the "hard sell." I get emails all the time from people who reach out to offer their products or services for my business. Their first email is friendly. When their emails receive no response, it often leads to a condescending note that implies I'm not serious about my business and that when I'm ready to focus on my business, give them a call. Gross! I have always believed that marketing is not selling… marketing is connecting. It is creating an authentic connection with a person or organization that you can empower to achieve their goals through your knowledge and experience. Authenticity and connection are everything to me!

Leona Röckner | leona.renee.rockner

July 20, 2024

For the past year I have been looking into the digital marketplace and felt like none of the practices I was exposed to are good enough for humanity or the Earth. Gotta start Somewhere. May need a community for support as I learn.

Abigail Glover | Abigail Rose VA

July 17, 2024

I am making the ethical move because i want to be part of the solution and not the problem.

emj rose | Crow Proudly

July 16, 2024

I am taking the ethical move pledge because, in a world where people are increasingly fearful of fraud, scams and AI, bringing with it a fear of things not being as they seem, it is ever more important to stand out by standing up for transparency, integrity and authenticity. Building trust is more important than ever.

Hazel Jarrett | SEO+

July 16, 2024

I’m taking the ethical pledge because it aligns perfectly with my core values. I believe in ethical marketing and value honesty and integrity in all aspects of my work. I am dedicated to being an ethical business owner, prioritising transparency and authenticity in everything I do. This pledge is a testament to my commitment to uphold these principles and continue to provide honest, effective SEO services that my clients can trust.

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