the ethical move

Solveig Petch.

Ever since I started my solo venture back in 2016, I knew I wanted to be part of the solution, rather than contributing to the problem. The unethical marketing practices so common in today’s business world always made me feel uneasy, and I vowed that I’d rather build my business in a slow, sustainable way, without screwing other people over — I may not be rich (yet!) but my integrity is still intact.

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the ethical move