Sofie Maes | So Virtual.

When I started my business as a virtual assistant and copywriter one year ago, I followed some big marketing coaches on social media and they persuaded (read pushed) me into buying a very expensive online course with their manipulative copy tactics. They promised a massive change in my business, which, looking back on it, wasn’t at all the case. Only one week into the course and I felt something was really off. I dove deep into my own values and quickly learned I don’t want to follow in their footsteps and use pushy marketing tactics, nor write copy that makes clients feel guilty and creates this urgency of life and death. I don’t want to contribute to the marketing circus based on outward appearance, lies, bragging and toxic positivity. My business is based on meaningful connections and stands for authentic, honest copy with a personal twist. It is this personal touch, this unique and truthful voice and story that will ultimately draw customers to your business.