the ethical move

Safiya Allaf | Safiya Allaf Copywriting.

I am making the ethical move because as a sustainable copywriter, I'm responsible for the words my clients use to market themselves (and the words I choose to market myself). I want to elevate the brands and businesses that are doing good, with good ethical marketing practices. After all, it would be a bit hypocritical to manipulate people into buying a product that's doing good for the planet and the people, right?

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the ethical move