Pascal Weith-Höinghaus | Von Westfalen GmbH.

When it comes to sustainability, marketing can be a very powerful means toward showing people how a brand is part of the solution. Every day we see more and more cases of misuse and greenwashing rooted in unetical marketing approaches (e. g. Climate Neutral Labels with “ghost certificates”). This is why we are more responsible than ever to use marketing in sustainability wisely!

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