Paige Worthy | Paige Worthy LLC.

I live in the world of sales and marketing, so I have a spidey-sense for when I’m being duped or manipulated. But many consumers don’t — and they shouldn’t have to. It’s our responsibility to wield our power as marketers to educate, delight, empathize with, and persuade customers with heart so they buy what we’re selling for the right reasons.

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