the ethical move

Matilda Eggert.

I am making the ethical move because nobody buys the ‘salesy’ pitch anymore. Why? Because people want to dive into the heart of what matters. If we’re the lucky few with money to spend, let’s spend it on brands that make a world of good. If we’re lucky enough to market those brands, let’s get to the point and tell those beautiful world-changing stories.

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the ethical move