Lisa Lofquist.

I am making the ethical move because I do not want to align myself with the “bro-marketing,” shove my stuff down your throat folks. I want to feel strongly that I am a conscious business builder. I don’t see any value in “trickery tactics.” It’s also incredibly important to me, as my kids get older, that I’m setting a good and honest example for them. And beyond that, as a mother to biracial children, one of whom is medically complicated, I feel a duty to help create an inclusive world for the next generation to grow up in.