Kirsty McGill.

I am taking the pledge because if I am going to be running a business I want it to be ethical and if you know better you can do better. As I was thinking through my prices and ‘packages’ on my website I initially put what was actually charm pricing as that’s ‘what you do’ it looked nice, not too scary for me even but then I think I saw reference to this pledge and realised what I had done. I’m sick of tactics like countdown timers, scarcity, pressure selling and wording that suggests you will probably not succeed without buying their thing. As a designer I know I can broach some of this with clients too to try to steer them away from any shady tactics.