the ethical move

Jonathan Astor.

Companies seem to be able to get away with pushing ads to us based on the a business model that if 99.995% won’t buy but 0.005% will. That kind of wastage and pollution just isn’t build on a humanistic intention but is ego-driven. Moving from that ego space albeit human needs to be carefully questioned, understood and healed and ads / ad world / consumerism are part of that same universe that involves truth, moving from grounded-ness and compassion.

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the ethical move