the ethical move

Jessica Rush.

I make the ethical move because, as a copywriter and marketer, I know how powerful words can be. There’s nothing reprehensible about calling attention to what you do. But many companies distort their communications, consciously or unconsciously, through manipulative mechanisms and content-less verbiage. I want to educate them about this and help them communicate differently with their stakeholders: honestly and in line with their personal values.

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the ethical move