the ethical move

Holger Schueler | From Scratch Communications.

Marketing and Sales are human nature. They are are formalised versions of what we do to spread ideas, to win over hearts and minds, to bring people together and make a ruckus.

We can't risk for both terms to become synonyms for lies, deceit and selfishness. Because we never needed to win over more hearts and minds for ideas that may help us survive on this tiny rock.

Instead, we need to show that marketing and sales rely on consent, care and competence.

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the ethical move