Frances Lucraft.

We are tired of the grey areas and manipulative tactics so commonly deployed by companies and marketers. We want to be part of the solution – to open up the conversation – so the industry becomes more transparent and honest and contributing towards true positive change. Transparency, honesty and empowering the business community to implement best practice is so vital for us all, but especially for consumers. They need to fully trust brands and have faith that we are doing the right things!