Erica Jeffrey | Jeffrey Studios.

We’re taking this pledge because we believe that ethical marketing fosters trust, authenticity, and sustainable growth. For us, marketing shouldn’t be about misleading or overextending people; it’s about respecting clients’ unique capacities and celebrating what we genuinely offer. This approach not only benefits our clients but also reinforces that the value we bring lies in our skills, expertise, and transparent communication—not in trying to “outdo” the competition with hollow tactics.