Emily Stout | Shine Coaching & Consulting.
Shine C&C is taking the Ethical Move pledge because authenticity, transparent communication, and integrity are lacking in business. I want to be part of the solution. I believe in creating true connection and brand loyalty, not by tricking people into buying clients' products or services through a confusing sales funnel.
I despise the "hard sell." I get emails all the time from people who reach out to offer their products or services for my business. Their first email is friendly. When their emails receive no response, it often leads to a condescending note that implies I'm not serious about my business and that when I'm ready to focus on my business, give them a call. Gross!
I have always believed that marketing is not selling… marketing is connecting. It is creating an authentic connection with a person or organization that you can empower to achieve their goals through your knowledge and experience. Authenticity and connection are everything to me!
I despise the "hard sell." I get emails all the time from people who reach out to offer their products or services for my business. Their first email is friendly. When their emails receive no response, it often leads to a condescending note that implies I'm not serious about my business and that when I'm ready to focus on my business, give them a call. Gross!
I have always believed that marketing is not selling… marketing is connecting. It is creating an authentic connection with a person or organization that you can empower to achieve their goals through your knowledge and experience. Authenticity and connection are everything to me!