the ethical move

Emily McCabe | Eb and Flo Digital Studio.

The mission for ethical transparent, responsible and honest marketing is something I really align with and I want to pledge my business to operate ethically.

It's been a shock to me since starting my business 4+ years ago how frequently I've met individuals, companies and even charities who I can see are being talked down to through complicated jargon, lied to and overcharged thousands by other agencies. It doesn't sit well with me and to me gives the whole industry a bad name.

It's become a pattern I see so often that I firmly believe there needs to be change. I've been at networking events, been told by other business owners to increase prices, charge unnecessary fees and essentially take advantage of clients who don't know better and I find it upsetting that this is the standard for many agencies. I'd love to be part of a movement to help steer this change.

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the ethical move