Dana Samuel | Dana Samuel / Poire+Linden.

With the proliferation of so many online business and so many offers, I’ve seen friends get sucked in by unethical marketing tactics. As I set up my own business, I’d like to set myself apart with a focus on ethics. In addition, by joining other ground (like RGD Canada), it further emphasizes the importance of ethics in business as well as marketing…. It feels right!

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