Carly Anna.

I am pledging to ensure that all of my marketing, selling and business activity is ethical and seeks to do no psychological harm to my audience. I believe that as a coach, my client’s transformations begin from the moment they enter my audience, and that encouraging them to make buying decisions rooted in lack, scarcity and fear only exacerbate their problem – not solve it, as they are trusting me to help them do. I believe that coaching can change the world – but only if we are deliberately ethical in our businesses, right from the first interactions with our brand.