the ethical move

Cardinal Marking.

We are pledging to make the ethical move because we have seen the mistakes of those who came before us and do not wish to repeat them. We despise what it feels like to be pushed around, manipulated into hating ourselves, and deceived. So we pledge to do our very best to avoid ever making others feel that way. We believe in the power of ethical marketing. There are real problems with real solutions out there, and a real need to find each other. No “bro-marketing” tactics necessary! The people crave kindness and authenticity, and they deserve to have that from marketers and businesses alike.

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the ethical move