Bruno Sade.

I’m making the ethical move because I want my marketing to feel good both for myself doing it and for those on the receiving end, without it triggering fear of missing out, anxiety, feeling pushed or pressured, etc. As I’ve learned from George Kao, the way I market my services is going to reach far more people than those who will actually become my clients. Therefore, this proves why the idea that “the end justifies the means” (“using manipulative marketing is ok because it’s for the noble purpose of the actual work I’ll do with those who will become my clients”) creates more harm than good.