the ethical move

Bonnie Wix | Bonnie Wix.

I am a course creator and marketer, in my industry charm pricing is the norm. Everything is $27, $97, $297, $997, $1997. When I first came across the notion that charm pricing is unethical I was shocked. BUT it is how everything is priced. Then I thought about it and now completely agree. Any tactic that is used to manipulate and deceive your customer/client is immoral and unethical. How can you respect your audience if you also use manipulative tactics? You can’t. So I am making a pledge to truly respect my clients and be transparent on pricing and not use manipulative tactics for sales generation.

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the ethical move