the ethical move

Anika Samples | Incandescent Creative.

I worked in traditional marketing for 10 years and after undergoing a spiritual awakening, I became more conscious of the state of my nervous system and how easily it can become dysregulated from the constant barrage of urgent language and insincere “offers” of standard marketing tactics. I realized that these practices take advantage of this subtle dysregulation to sell, and could no longer support these dishonest methods.

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the ethical move