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We announced a change to our pledge earlier this year, and we think it’s important to highlight it here as well.
Before we do that, we want to honor the history of our intention pledge.
If you’ve been with us for awhile, you’ll know that we started out with the goal of creating a measurable certification-style standard. In 2021, we made the decision to pivot to our intention pledge.
Why? Because…
(Read: Alice’s original post about the intention pledge.)
The Ethical Move has always been about breaking the system.
We want to imagine better ways of doing things.
“There is no governing body to check or police us, we are inviting conversation if we are in breach. Owning our actions, aligning them with our words, and being open to learning from others is at the core of this new pledge.”
— Alice Karolina, A New Pledge For Ethical Marketing
Ethical marketing isn’t a checklist you tick off, giving you the right to call yourself an ethical marketer.
Ethical marketing is about how we sell. And it goes beyond that.
Ethical marketing is rooted in our desire to create a more just world. A more equitable world. A caring world. A joyful and pleasurable world.
In the first section of the pledge, we’ve removed the words ‘not ours’ at the end.
We put the person before the sale.
We respect you and your privacy. We will help you make the best choice for your needs, not ours.
Originally, it was meant to convey really putting the person we’re interacting with above all else in the sales process. In time, we realized our needs matter just as much and we don’t need to explicitly exclude us from that shared experience to create the same effect.
Please let us know if you have any feedback or suggestions!
We always love hearing from you.
Follow us on LinkedIn, join us on Discord – and check out our Medium Publication!
If you have a great topic to explore in an article, please send us your submission. We need all perspectives to make this work for everyone.
As always, thank you for following our moves!
We are so glad you’re here with us.
Your team at TEM
We will only use your email to send you newsletters for The Ethical Move. Read our privacy notice for more information.
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