Building our foundation.

We’ve had two big goals this month

1. Creating a safe space for our ethical move team and everyone else that comes in contact with us, and

2. Building a resources page you can use to spot and avoid shady, manipulative, unethical marketing tactics (and what to do instead).

We’d like to invite you to check out our new pages, and if you’d like to start a conversation about anything you see here, we would love for you to email us back with your thoughts at hello@theethicalmove.org

Anti-racism commitment

It was important to us not only to say where we stand, but to show that we’re not just ‘standing around.’ This page includes what we believe and what we do about it. View our anti-racism commitment

Code of conduct

Online communities that actively welcome conversations can get a bit…messy without establishing a container for what communications are and are not okay. Our code of conduct

Resources page

This page is a living document of the resources we are finding the most useful in our quest for more ethical ways of marketing. Find our resources page

[Yes, pledgees are what we lovingly call those of you who have pledged]

You are amazing (yes, you) and hearing your WHYs for joining the ethical move inspires us on the daily. Check out what our recent pledgees are saying.

I, myself, recognise how I feel when I am quietly lulled into purchasing something after they have used techniques to make me feel vulnerable without their product. Uncomfortable and disjointed. Why the heck would I want to do that to my clients when I am there to make them feel empowered and worthy. I am not perfect, but if we don’t dream big – what are we doing.

Lynska Ramsteijn, lynska.co.nz

My mission is to help as many entrepreneurs as possible to be successful with their businesses and lives. I am making the ethical move because to me; success is measured first by humanity and genuine connections and not only by money.

Sonia Fernández, soniafernandez.net

I don’t love the old school, manipulative philosophy of getting ahead. It’s time for a truer, more authentic and ethical way of doing business!

Lisa Yee, <soulprompts.ca

• More a listen than a read: “A Muslim, a Jew and a Freelance Podcast” by Samar Owais and Karine Bengualid.
• Green-cocking by Mark Shayler – a linguistic take on woke washing.

*We share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. The ethical move team does not agree with every opinion, nor do we claim to have found the best resources on the subject.

We are so excited about our upcoming projects — here’s what’s on our desks right now.

We’re designing small posters of our pledge and guiding principles for you to print out and hang on your wall if you want to (they really liven up your Zoom background and tell everyone where you stand).

You spoke, we listened: We are creating smaller website badges for easier web use.

…And we have some big ideas cooking that aren’t quite ready for the limelight, but we’d like to hear from you. What support or resources would you like to see from us? Hit reply and tell us what would make ethical marketing easier for YOU.