the ethical move

ethical marketing touches everything.

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Hello ethical movers!

We’re ready to dive into new projects again after a dense few months of community building! So many things to talk about and work on.

In almost every community post or event we speak about the same truth: Communication is central to every part of our (business) lives. Ethical marketing really touches everything – and it is not black and white.

This newsletter is a good example: from web accessibility to sustainable design to eroding capitalism to philanthropy… Everything involves nuance and a willingness to look and do the work.

And let’s not rush. We probably won’t get it right from the get go.

the ethical move news.

We are using fewer images!

You’ve probably noticed. The main reasons are reducing our carbon footprint and the labour going into creating (non-essential) visuals. We were ranked among a pretty cool array of sites to have sustainable UX/UI design by Green The Web – and we want to go even further.

You may have already seen our blog and Medium posts going without visuals, as well as this very newsletter!

We’re still learning about what this change will bring and the reasons for it. Reply to this email and let us know how this lands for you! ✍️


get involved

our medium.

Because Katie Lewis just held an incredible community workshop this month called ‘Business as the Doorway to Access’, we’re staying with the theme for this section.

The brilliant Maria Arango Kure wrote an article on web accessibility after they brought our website to being partially conformant with WCAG 2.1 level AA last year.

It is called “Web accessibility: Where do I even start?” You can find it on our blog and our Medium publication.

our medium

pledgee highlights.

We are taking the pledge for the use of products which have had no child labour in any part of the supply chain. Truth in labelling. A fair price paid for all ingredients and reflected in a reasonable scale price for our customers. Financial support to farmers’ co-operatives supplying the bulk of our raw materials. We believe in helping to make poverty history!

– Akua Wood, Sheabutter Cottage

We’re making the ethical move because consumerism, driven by conventional marketing, is a root cause of the environmental and social problems facing the world. We want to be part of the change in our sales and marketing, as well as our services.

– Osbert Lancaster, Realise Earth

Find more pledgee WHYs on our website:

Our pledgees

what we’re reading right now.

    • This fantastic article to help with how to approach being within a system we’re hoping to change: How to Be an Anticapitalist Today by Eric Olin Wright (and their book ‘How to Be an Anti-capitalist in the 21st Century).

    • This incredibly helpful IG post by @sim.does.dei showing us how to make a call booking form more inclusive in 5 minutes. It takes exactly that much time and makes a world of difference.

*We share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. The ethical move team does not agree with every opinion, nor do we claim to have found the best resources on the subject. What support or resources would you like to see from us? Send a reply and tell us!

more resources

what we’re working on.

So many things!

We just brought on Jessica Walther, a brilliant Ops Manager (we’ll share more about her soon). Lots of projects under way with her already – alongside some straight up re-organizing of systems.

A review of our website and social media, which can now finally chill out and not be the only place for conversation with our community being live.

Speaking of which, we’re happily sharing and conversing in The Ethical Move Community. Two things strike me today: the depth of conversation combined with the respectful, humble way everyone holds the complexity of what we’re working on. Oh and the fun!

This is exactly what I was hoping we’d be able to create. I’m not surprised, just extremely grateful. 🙌

Mini disclaimer (you know I love those): The texture of our work has suddenly become denser, more complex, and also more gratifying with TEMC as our main focus. We might be a little slower in some areas until we find a good balance.

We are always here for the conversation.

If you have questions, suggestions, or an idea to share, reply to this email or reach out at If you come across a tactic that you wish someone would take a look at, please send an email to

For more ethics in your life, join The Ethical Move Community, follow @theethicalmove on Instagram and Facebook – and check out our Medium Publication!

If you have a great topic to explore in an article, please send us your submission. We need all perspectives to make this work for all humans.​

As always, thank you for following our moves!
We are so glad you’re here with us.

the ethical move.

follow our moves.

We will only use your email to send you newsletters for the ethical move. Read our privacy noticefor more information.

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first name*
last name*
This field is for validation purposes and should be left unchanged.
the ethical move